Privacy Policy for LeadMagic, Inc.

Introduction

LeadMagic, Inc. ("LeadMagic," "we," "our," or "us") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, store, share, and protect your information when you interact with our services, including our website at leadmagic.io and our data enrichment platform (collectively, the "Services").

As a data provider specializing in business intelligence and data enrichment, we collect, process, and provide business contact information and related data to our customers, including Clay and other companies. This Privacy Policy explains our practices regarding such data processing activities.

By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, do not use our Services.

1. Information We Collect

1.1 Information You Provide to Us

We collect information you voluntarily provide when you:

• Create an account or register for our Services
• Submit information through our website forms
• Communicate with our customer support
• Subscribe to marketing communications
• Participate in surveys, contests, or events

This information may include:

• Contact information (name, email address, phone number, mailing address)
• Business information (company name, job title, industry)
• Account credentials
• Payment information (processed securely through our payment processors)
• Communications and correspondence with us
• Any other information you choose to provide

1.2 Information We Collect Automatically

When you use our Services, we automatically collect certain information, including:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Location information (derived from IP address)
• Log data and analytics information
• Cookies and similar tracking technologies (as described in our Cookie Policy)

1.3 Information From Third-Party Sources

As a data enrichment provider, we collect information from various third-party sources, including:

• Public databases and directories
• Public social media profiles and professional networks
• Data partners and information providers
• Marketing and analytics partners
• Public records and government databases
• Other publicly available sources
• Data licensing agreements with third-party data providers
• Web scraping of publicly available business information (in compliance with applicable laws)
• Business registries and corporate filings

This information may include business contact details, professional history, social media profiles, company information, firmographic data, technographic data, intent data, and other publicly available business-related data.

1.4 Data Enrichment Services

As a core part of our business, we:

• Aggregate business contact information from multiple sources
• Verify and validate data accuracy through proprietary algorithms
• Enhance business profiles with additional relevant information
• Provide standardized and structured data to our customers
• Update and maintain data freshness through regular verification processes

2. How We Use Your Information

We use the information we collect for various business and commercial purposes, including to:

2.1 Provide and Maintain Our Services

• Deliver our data enrichment services and related features
• Process transactions and manage your account
• Authenticate users and ensure secure access
• Respond to inquiries and provide customer support
• Fulfill contractual obligations to our customers
• Provide data enrichment services to our business customers

2.2 Improve and Develop Our Services

• Analyze usage patterns and trends
• Debug and fix issues
• Develop new features and functionality
• Conduct research and analytics
• Enhance user experience
• Improve data accuracy and coverage
• Develop new data products and services

2.3 Communicate With You

• Send administrative notifications
• Provide updates about our Services
• Deliver marketing communications (subject to your preferences)
• Respond to your requests and inquiries
• Conduct surveys and collect feedback

2.4 Protect Our Services and Users

• Detect and prevent fraud, spam, abuse, and security incidents
• Enforce our Terms of Service and other policies
• Protect the rights, property, and safety of LeadMagic, our users, and others
• Comply with applicable laws, regulations, and legal processes

2.5 Data Licensing and Sales

• License and sell business contact information to our customers
• Provide data enrichment services to third-party platforms
• Offer API access to our data for integration with customer systems
• Supply data for customer relationship management (CRM) systems
• Enable targeted business-to-business marketing and sales activities

3. Legal Bases for Processing (For EEA, UK, and Similar Jurisdictions)

If you are located in the European Economic Area (EEA), United Kingdom, or similar jurisdictions, we process your personal information based on the following legal grounds:

• Performance of Contract: Processing necessary to provide our Services and fulfill our contractual obligations to you.
• Legitimate Interests: Processing that serves our legitimate business interests, such as improving our Services, preventing fraud, and marketing our Services, provided these interests are not overridden by your rights and freedoms. This includes our legitimate interest in providing data services to our business customers.
• Compliance with Legal Obligations: Processing necessary to comply with applicable laws, regulations, or legal processes.
• Consent: Processing based on your specific consent, which you may withdraw at any time.

4. Information Sharing and Disclosure

4.1 With Service Providers

We share information with third-party service providers who perform services on our behalf, such as:

• Cloud hosting and infrastructure providers
• Payment processors
• Customer support services
• Marketing and analytics providers
• Professional advisors (legal, accounting, etc.)

These service providers are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

4.2 With Customers and Users of Our Services

As a data enrichment provider, we share business contact information and related data with our customers, including Clay and other companies, in accordance with applicable laws and our contractual agreements. Our customers may use this information for:

• Sales and marketing activities
• Lead generation and prospecting
• Customer relationship management
• Market research and analysis
• Business development
• Other legitimate business purposes

4.3 With Data Partners

We may share certain information with our data partners as part of data exchange agreements, joint ventures, or similar business arrangements to enhance our data offerings and services.

4.4 For Legal Reasons

We may disclose your information if we believe in good faith that such disclosure is necessary to:

• Comply with applicable laws, regulations, legal processes, or governmental requests
• Enforce our Terms of Service and other agreements
• Detect, investigate, prevent, or address fraud, security issues, or technical problems
• Protect the rights, property, or safety of LeadMagic, our users, or the public

4.5 Business Transfers

If LeadMagic is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred or disclosed as part of that transaction. We will notify you of any change in ownership or uses of your information.

4.6 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

• The duration of our relationship with you
• Legal obligations to retain data for certain periods
• Relevant statutes of limitations
• Ongoing or potential legal disputes
• Our legitimate business needs
• The commercial value and relevance of the data

For our data enrichment services, we maintain and regularly update our database to ensure accuracy and relevance of the business information we provide.

When we no longer need to use your information, we will take reasonable steps to remove it from our systems and records or to de-identify it.

6. Data Security

We implement appropriate technical and organizational measures to protect your information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Access controls and authentication mechanisms
• Regular security assessments and penetration testing
• Employee training on data security and privacy
• Physical security measures for our facilities
• Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

7. International Data Transfers

LeadMagic is based in the United States, and we process and store information on servers located in the United States and other countries. By using our Services, you acknowledge that your information may be transferred to, stored in, and processed in countries outside of your country of residence, including countries that may have different data protection rules than those of your country.

When we transfer personal information from the EEA, UK, or Switzerland to countries that have not been deemed to provide an adequate level of protection, we use appropriate safeguards, such as standard contractual clauses approved by the relevant authorities, binding corporate rules, or other legally approved mechanisms.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

8.1 Access and Portability

You may request access to the personal information we hold about you and, in some cases, receive it in a structured, commonly used, and machine-readable format.

8.2 Correction

You may request that we correct inaccurate or incomplete personal information we hold about you.

8.3 Deletion

You may request that we delete your personal information in certain circumstances, subject to legal retention requirements and legitimate business needs.

8.4 Restriction and Objection

You may request that we restrict the processing of your personal information or object to our processing of your personal information in certain circumstances.

8.5 Withdrawal of Consent

Where we process your personal information based on your consent, you may withdraw that consent at any time.

8.6 Marketing Preferences

You can opt out of marketing communications by following the unsubscribe instructions in our emails or by contacting us directly.

8.7 Data in Our Business Database

If your business contact information appears in our database:

• You may request to review what information we have about you
• You may request corrections to inaccurate information
• You may request suppression of your information from our database
• You may object to certain uses of your information

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within the timeframe required by applicable law.

9. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

9.1 Right to Know

You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected the information, our purposes for collecting the information, and the categories of third parties with whom we share the information.

9.2 Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions.

9.3 Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

9.4 Right to Opt Out

You have the right to opt out of the "sale" or "sharing" of your personal information, as those terms are defined under California law. LeadMagic does "sell" and "share" personal information as defined under California law through our data enrichment services. To opt out, please visit our "Do Not Sell or Share My Personal Information" page or contact us using the information below.

9.5 Right to Non-Discrimination

You have the right not to be discriminated against for exercising your CCPA/CPRA rights.

To exercise your California privacy rights, please contact us using the information provided in the "Contact Us" section below.

10. B2B Data and Exemptions

10.1 Business-to-Business Exemptions

In some jurisdictions, certain privacy laws provide exemptions or different standards for business-to-business (B2B) data. Where applicable, we may rely on these exemptions for the business contact information we process.

10.2 Legitimate Interest for B2B Data

For business contact information, we often rely on legitimate interest as our legal basis for processing, as such processing is a standard and expected practice in the B2B context and necessary for the functioning of the business ecosystem.

11. Data Accuracy and Quality

We are committed to maintaining high standards of data accuracy and quality:

• We regularly verify and update our data through automated and manual processes
• We implement data validation procedures to ensure accuracy
• We provide mechanisms for data subjects to request corrections
• We maintain data freshness through regular update cycles
• We remove outdated or inaccurate information from our database

12. Children's Privacy

Our Services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 16, we will take steps to delete such information as soon as possible. If you believe that a child under 16 may have provided us with personal information, please contact us.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. If we make material changes, we will notify you by email (if you have provided one) or by posting a notice on our website prior to the changes becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

15. Data Protection Representative (For EEA/UK Users)

If you are located in the EEA or UK, you may also contact our Data Protection Representative:

[Data Protection Representative Contact Information]

16. Dispute Resolution

If you have a complaint about our privacy practices, please contact us first. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

17. Additional Provisions for Data Providers

17.1 Data Licensing Terms

Our data licensing agreements with customers include provisions requiring them to:

• Comply with applicable privacy laws
• Use the data only for legitimate business purposes
• Implement appropriate security measures
• Honor opt-out requests and other data subject rights
• Not use the data for prohibited purposes (such as discrimination)

17.2 Data Reselling Restrictions

Customers who license our data are contractually prohibited from:

• Reselling or redistributing the raw data without our permission
• Using the data for purposes not specified in our agreement
• Combining the data with other sources in ways that could re-identify individuals
• Using the data in ways that violate applicable laws or regulations

17.3 Compliance with Industry Standards

We adhere to industry best practices and standards for data providers, including:

• Data & Marketing Association (DMA) guidelines
• Interactive Advertising Bureau (IAB) frameworks
• Applicable self-regulatory programs for data providers
• Industry-specific compliance requirements