Clearbit was long considered the gold standard for B2B company and person enrichment, particularly valued by developers for its clean API and real-time data enrichment capabilities. However, since its acquisition by HubSpot in late 2023, the landscape has shifted dramatically. The standalone Clearbit product has been discontinued and rebranded as Breeze Intelligence, which now requires a HubSpot subscription to access. Pricing is opaque — approximately $45-50 per month for 100 credits — and credits expire monthly with auto-upgrade enabled by default. Critically, Breeze Intelligence is enrichment-only: it adds firmographic and demographic data to existing contacts but cannot find email addresses or phone numbers. G2 reviewers have flagged inconsistent data quality, especially for smaller companies, and the HubSpot lock-in has driven many former Clearbit users to seek alternatives.
LeadMagic serves as the natural successor for teams that need premium, standalone B2B data enrichment without being locked into a specific CRM ecosystem. With 97% email accuracy through real-time SMTP verification, LeadMagic goes beyond what Clearbit ever offered: email finding, email verification, mobile phone numbers, and company enrichment in a single platform. The developer-friendly REST API works with any CRM, automation tool, or custom stack. Credits roll over on Essential plans and above, there are no annual contracts, and the pay-per-result model means you only pay for verified results. Whether you're enriching leads in Clay, powering a custom integration, or replacing your Clearbit workflows, LeadMagic delivers the precision and flexibility that modern growth teams require.
Feature Comparison
The most significant difference between LeadMagic and Clearbit (Breeze Intelligence) isn't a feature gap — it's a category gap. Clearbit was always enrichment-only: it could tell you about a person or company, but it couldn't find their email or phone number. LeadMagic combines enrichment with email finding (97%+ accuracy), email verification, and mobile number lookup in a single platform. This means teams that previously needed Clearbit plus a separate email finder plus a verification tool can consolidate into LeadMagic alone.
Beyond the feature set, the HubSpot acquisition created a hard dependency. Breeze Intelligence only works within HubSpot — no standalone API, no integration with Clay or other enrichment platforms. LeadMagic is CRM-agnostic and integrates natively with Clay, where it's the top-rated enrichment provider.
Pricing
Clearbit (Breeze Intelligence) costs approximately $45-50 per month for 100 credits, but this requires an existing HubSpot subscription. Credits expire monthly, and auto-upgrade to the next tier is enabled by default — meaning your costs can increase without explicit approval. The opaque pricing structure and HubSpot dependency make it difficult to calculate true enrichment costs, especially for teams that don't already use HubSpot as their primary CRM.
LeadMagic offers pay-per-result plans starting at $59.99/mo (2,500 credits). No CRM subscription is required, credits roll over on Essential plans and above, and there are no auto-upgrades or hidden costs. For teams enriching at volume, LeadMagic is dramatically more cost-effective: 100 credits on LeadMagic costs a fraction of Clearbit's pricing, and you get email finding and mobile numbers included.