LeadMagic Integrations — Connect Your Sales Tools

LeadMagic integrates natively with popular sales and marketing platforms. Use our data enrichment without writing any code.

Prefer the API? Jump to our API Playground to test endpoints directly.

Clay Integration

LeadMagic is the #1 ranked provider in Clay waterfalls for data quality, match rates, and value.

Why LeadMagic in Clay?

Highest Accuracy

Best match rates for emails and mobile numbers.

Best Value

Credits never expire. Lower cost per enrichment.

Fastest Response

Real-time API with high uptime.

Available Actions in Clay

Action	Description	Use Case
Enrich Company	Get firmographic data from LinkedIn URL	Account research
Find Work Email	Find email from name + domain	Outreach campaigns
Find Mobile Number	Get direct mobile via LinkedIn	Multi-channel outreach
Find Social Profile	LinkedIn from email address	Profile enrichment
Validate Email	Verify email deliverability	List cleaning

Setup: Connect Your API Key

Get your API key

Open a LeadMagic enrichment in Clay

In your Clay table, click “Add Enrichment” and search for “LeadMagic”.

Connect your account

Click “Add new account” → “Use your own API key” → Paste your key.

Start enriching

Your LeadMagic credits are now connected. Enrichments use your LeadMagic balance.

Two options in Clay: 1. Clay-managed account (default) - Uses Clay credits at Clay’s rates 2. Your own API key (recommended) - Uses your LeadMagic credits at better rates

Waterfall Strategy

For maximum data coverage, place LeadMagic first in your waterfalls:

LeadMagic (primary - highest quality)
Backup provider #1
Backup provider #2

LeadMagic’s high match rates mean you’ll need fewer fallback calls.

Clay Credit Comparison

Feature	Using Clay-Managed	Using Your API Key
Billing	Charged from Clay balance	Charged from LeadMagic balance
Rate	Clay’s per-enrichment rate	LeadMagic’s lower rate
Setup	No setup required	Requires API key connection
Best For	Testing	Regular use

Instantly Integration

Enrich and validate leads directly in your Instantly cold email campaigns for higher deliverability and response rates.

Email Validation

Verify emails before sending to reduce bounces.

Lead Enrichment

Add missing data like company, title, and phone.

Real-time Sync

Automatic enrichment on lead import.

Setup Instructions

Access Integrations

In Instantly, go to Settings → Integrations → Data Enrichment.

Find LeadMagic

Search for “LeadMagic” in the integration marketplace.

Connect with API key

Paste your LeadMagic API key and click Connect.

Configure enrichment rules

Select which enrichments to run:

Email Validation — Verify all emails before campaigns
Email Finder — Find missing emails from name + company
Mobile Finder — Add phone numbers for multi-channel

Enable auto-enrichment

Toggle “Auto-enrich new leads” to process imports automatically.

Pro tip: Enable email validation on all campaigns to maintain your sender reputation and reduce bounce rates below 2%.

Use Cases

Workflow	LeadMagic Feature	Benefit
Pre-campaign validation	Email Validation	Reduce bounces, protect sender reputation
Lead list enrichment	Profile Search	Add titles, companies, social links
Multi-channel outreach	Mobile Finder	Enable SMS and cold calling

Smartlead Integration

Supercharge your Smartlead campaigns with LeadMagic’s real-time email validation and enrichment.

Bounce Prevention

Validate emails before sending.

List Enrichment

Fill in missing lead data.

Webhook Sync

Push enriched data automatically.

Setup Instructions

Access Integrations

In Smartlead, navigate to Settings → Integrations.

Find LeadMagic

Search for “LeadMagic” in the available integrations.

Connect with API key

Paste your LeadMagic API key.

Configure validation settings

Enable automatic email validation for new leads:

Reject invalid emails — Automatically exclude bouncing addresses
Flag catch-alls — Mark risky emails for review

Set up webhook (optional)

Configure a webhook in LeadMagic to push enriched data directly to your Smartlead campaigns.

Webhook URL: Find your Smartlead webhook URL in Settings → Webhooks → Inbound. Paste this into LeadMagic to enable real-time sync.

Smartlead + LeadMagic Workflow

Email Bison Integration

Connect LeadMagic with Email Bison for automated lead enrichment and validation in your cold email workflows.

Auto-Validation

Validate emails on import.

Enrichment

Add company and contact data.

API Integration

Direct API connection.

Setup Instructions

Access Email Bison Settings

In Email Bison, go to Settings → Integrations → API Connections.

Add LeadMagic

Click “Add New Integration” and select “Custom API” or find LeadMagic if listed.

Configure API endpoint

Enter the LeadMagic API details:

Base URL: https://api.leadmagic.io/v1
Auth Header: X-API-Key
API Key: Your LeadMagic API key

Map data fields

Configure which Email Bison fields map to LeadMagic request parameters:

email → Email Validation
first_name + last_name + company → Email Finder

Enable automation

Set up triggers to automatically enrich new leads on import.

Recommended Workflow

Email Bison Enrichment Workflow

Import leads into Email Bison
Trigger LeadMagic validation on all emails
Remove invalid emails automatically
Enrich remaining leads with company data
Start campaign with clean, enriched list

This workflow typically improves deliverability by 15-25%.

Salesforge Integration

Integrate LeadMagic with Salesforge to validate and enrich leads before AI-powered outreach.

Pre-Send Validation

Verify emails before Salesforge sends.

Data Enrichment

Add context for AI personalization.

Real-time API

Fast enrichment for high-volume.

Setup Instructions

Access Salesforge Integrations

In Salesforge, navigate to Settings → Integrations → Data Providers.

Add LeadMagic

Click “Add Provider” and select LeadMagic, or choose “Custom API”.

Enter API credentials

Configure the connection:

API Key: Your LeadMagic API key
Endpoint: https://api.leadmagic.io/v1

Configure enrichment flow

Set up which LeadMagic features to use:

Email Validation — Verify all emails (recommended)
Profile Search — Get job titles for personalization
Company Search — Get firmographics for targeting

Enable auto-enrichment

Toggle automatic enrichment for new leads added to sequences.

AI + Enrichment: Use LeadMagic’s company and profile data to give Salesforge’s AI more context for better personalization.

Salesforge Use Cases

Use Case	LeadMagic Endpoint	Benefit
Email verification	Email Validation	Protect sender reputation
Personalization data	Profile Search	Job title, experience, skills
Company targeting	Company Search	Industry, size, tech stack
Multi-channel	Mobile Finder	Add phone for calls/SMS

Apollo Integration

Add LeadMagic to Apollo’s waterfall enrichment for better data coverage.

Open Apollo Waterfall Settings

Navigate to Settings → Enrichment → Waterfall Configuration.

Add LeadMagic as a Provider

Click “Add Provider” and select LeadMagic.

Enter your API key

Paste your LeadMagic API key.

Set priority

Drag LeadMagic to the top of your waterfall for best results.

Zapier Integration

Automate enrichments with Zapier triggers and actions.

Trigger: New Lead

When a new lead is added to your CRM…

Action: Enrich with LeadMagic

…automatically enrich with email, phone, company data.

Example Zaps

HubSpot → LeadMagic → HubSpot: Enrich new contacts automatically
Typeform → LeadMagic → Slack: Validate emails from form submissions
Google Sheets → LeadMagic → Google Sheets: Batch enrich spreadsheet data

Make (Integromat)

Build visual workflows with LeadMagic HTTP modules.

Make HTTP Module Setup

Add an HTTP module to your scenario
Set method to POST
Set URL to the LeadMagic endpoint (e.g., https://api.leadmagic.io/v1/people/email-validation)
Add headers:
- Content-Type: application/json
- X-API-Key: YOUR_API_KEY
Set body type to JSON and add your parameters

Webhooks

Push enriched data to any system with webhooks. No additional credits charged.

Webhooks allow you to receive enrichment results automatically when processing is complete — perfect for real-time workflows.

Supported Destinations

Clay

Push to Clay tables

Smartlead

Sync with campaigns

Instantly

Real-time lead enrichment

Email Bison

Automated validation

Salesforge

AI-powered outreach

Custom Webhook

Any HTTP endpoint

Setting Up Webhooks

Access webhook settings

In LeadMagic, find the three-dot menu next to your enrichment history.

Select your platform

Choose from Clay, Smartlead, or Instantly.

Paste webhook URL

Enter the webhook URL from your destination platform.

Verify connection

The system validates the connection automatically.

Webhook Payload Example

{
  "event": "enrichment.completed",
  "data": {
    "email": "john@example.com",
    "status": "valid",
    "company": {
      "name": "Example Inc",
      "domain": "example.com"
    }
  },
  "timestamp": "2025-10-15T10:30:00Z"
}

Salesforce Integration

Sync enriched data directly to Salesforce.

Connect Salesforce

Go to Settings > Integrations and click “Connect Salesforce”.

Authorize access

Map fields

Configure which LeadMagic fields map to which Salesforce fields.

Enable sync

Choose automatic sync or manual push.

API for Custom Integrations

Need a custom integration? Our RESTful API works with any platform.

API Playground

Test endpoints interactively.

Authentication

Learn about API authentication.

Making API Calls

Code examples in multiple languages.

Rate Limits

Understand rate limiting.

Need Help?

Contact Support

Our team can help with custom integrations and enterprise setups.

Get Started

Guides

Compare

​Clay Integration

​Why LeadMagic in Clay?

Highest Accuracy

Best Value

Fastest Response

​Available Actions in Clay

​Setup: Connect Your API Key

​Waterfall Strategy

​Instantly Integration

Email Validation

Lead Enrichment

Real-time Sync

​Setup Instructions

​Use Cases

​Smartlead Integration

Bounce Prevention

List Enrichment

Webhook Sync

​Setup Instructions

​Smartlead + LeadMagic Workflow

​Email Bison Integration

Auto-Validation

Enrichment

API Integration

​Setup Instructions

​Recommended Workflow

​Salesforge Integration

Pre-Send Validation

Data Enrichment

Real-time API

​Setup Instructions

​Salesforge Use Cases

​Apollo Integration

​Zapier Integration

Trigger: New Lead

Action: Enrich with LeadMagic

​Example Zaps

​Make (Integromat)

​Webhooks

​Supported Destinations

Clay

Smartlead

Instantly

Email Bison

Salesforge

Custom Webhook

​Setting Up Webhooks

​Webhook Payload Example

​Salesforce Integration

​API for Custom Integrations

API Playground

Authentication

Making API Calls

Rate Limits

​Need Help?

Contact Support

Clay Integration

Why LeadMagic in Clay?

Available Actions in Clay

Setup: Connect Your API Key

Waterfall Strategy

Instantly Integration

Setup Instructions

Use Cases

Smartlead Integration

Setup Instructions

Smartlead + LeadMagic Workflow

Email Bison Integration

Setup Instructions

Recommended Workflow

Salesforge Integration

Setup Instructions

Salesforge Use Cases

Apollo Integration

Zapier Integration

Example Zaps

Make (Integromat)

Webhooks

Supported Destinations

Setting Up Webhooks

Webhook Payload Example

Salesforce Integration

API for Custom Integrations

Need Help?