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LeadMagic vs. The Competition

LeadMagic is a specialized B2B data enrichment API focused on delivering the highest quality email validation, email finding, and mobile discovery at the best price. Here’s how we compare.
Looking for Clay or Apollo comparisons? They’re not competitors — they’re partners. LeadMagic is a top-rated data provider within both platforms. See our integrations.

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Quick Comparison

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Email Finding Services

FeatureLeadMagicFindymailHunter.ioSnov.io
Work Email Finder1 credit (~$0.01)~$0.02 (2x cost)~$0.03~$0.02
Personal Email2 creditsNoLimitedLimited
Real-time ValidationIncludedIncludedSeparateSeparate
Match Rate85%+70-80%60-70%60-70%
API ResponseUnder 500ms1-2s1-2s1-2s
Catch-all HandlingSmart scoringBasicBasicBasic
Mobile NumbersYesNoNoNo
Company DataYesNoLimitedLimited
LeadMagic advantage: Full enrichment platform — not just emails. Get mobile numbers, company data, technographics, and more from one API.

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Why Teams Switch to LeadMagic

No Wasted Credits

You only pay for verified, actionable data. Catch-all emails, unknown results, and not-found responses are always free.

Real-Time Data

No stale databases. Every request validates and enriches data at the moment you need it.

Simple Pricing

One credit system across all services. No confusing tiers, seat licenses, or feature gates.

API-First Design

Built for developers. Clean REST API, comprehensive docs, and native integrations with your existing tools.

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Common Migration Scenarios

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Findymail → LeadMagic

What you gain:
  • Higher match rates (85%+ vs 70-80%)
  • Mobile number discovery (Findymail doesn’t offer this)
  • Personal email finding
  • Company data and technographics
  • Faster API response times
Key differences:
  • Findymail focuses only on work emails; LeadMagic is a full enrichment platform
  • Both include validation, but LeadMagic has smarter catch-all scoring
  • LeadMagic offers 10+ additional data products
Migration is simple:
# Findymail
curl -X POST "https://app.findymail.com/api/search/name" \
  -H "Authorization: Bearer KEY" \
  -d '{"name": "John Doe", "domain": "company.com"}'

# LeadMagic
curl -X POST "https://api.leadmagic.io/v1/people/email-finder" \
  -H "X-API-Key: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"first_name": "John", "last_name": "Doe", "company_website": "company.com"}'

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Hunter.io → LeadMagic

What you gain:
  • Real-time validation included (not separate)
  • Higher match rates (85%+ vs 60-70%)
  • Personal email finding
  • Mobile number discovery
  • Company technographics
Migration is simple:
  1. Replace api.hunter.io with api.leadmagic.io
  2. Update auth header from Authorization: Bearer to X-API-Key
  3. Map response fields (similar structure)
# Hunter.io
curl "https://api.hunter.io/v2/email-finder?domain=company.com&first_name=John&last_name=Doe&api_key=KEY"

# LeadMagic
curl -X POST "https://api.leadmagic.io/v1/people/email-finder" \
  -H "X-API-Key: YOUR_KEY" \
  -H "Content-Type: application/json" \
  -d '{"first_name": "John", "last_name": "Doe", "company_website": "company.com"}'

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Lusha → LeadMagic

What you gain:
  • API access without enterprise pricing
  • Pay-per-use instead of subscriptions
  • Better match rates for emails
  • Integrated validation
Key differences:
  • Lusha is browser-extension focused; LeadMagic is API-first
  • Lusha bundles credits; LeadMagic is pure pay-per-use
  • LeadMagic provides more granular data (technographics, funding, etc.)

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ZoomInfo → LeadMagic

What you gain:
  • 90%+ cost reduction
  • No annual contracts
  • Faster API responses
  • Real-time data vs cached database
What’s different:
  • ZoomInfo is a full sales platform; LeadMagic is data enrichment
  • ZoomInfo includes intent data; LeadMagic focuses on contact/company data
  • For pure enrichment use cases, LeadMagic is significantly more cost-effective
Many teams use LeadMagic alongside ZoomInfo — using LeadMagic for high-volume validation and ZoomInfo for intent signals.

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Clearbit → LeadMagic

What you gain:
  • Transparent, predictable pricing
  • Email validation included
  • Mobile number discovery
  • Job change detection
Migration path:
  • Clearbit Enrichment → LeadMagic Profile Search + Company Search
  • Clearbit Reveal → Not directly comparable (LeadMagic doesn’t do IP reveal)
  • Clearbit Prospector → LeadMagic Employee Finder + Role Finder

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Cognism → LeadMagic

What you gain:
  • Pay-per-result pricing — no charge when data isn’t found
  • No annual contracts (month-to-month)
  • 90%+ cost reduction for most use cases
  • Email validation included (not separate)
  • Faster API response times
What’s different:
  • Cognism has stronger EMEA mobile coverage (their specialty)
  • Cognism offers “Diamond Data” (human-verified mobiles)
  • LeadMagic is API-first; Cognism is platform-first
Best approach:
Use CaseRecommendation
US/Global contactsLeadMagic (better value)
EMEA mobilesConsider keeping Cognism
Email findingLeadMagic (validation included)
High-volume validationLeadMagic (20 per credit)
Hybrid strategy: Use LeadMagic as your primary provider for cost efficiency. Keep Cognism in your waterfall specifically for EMEA mobile gaps. This typically reduces costs by 70-80%.

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Waterfall Enrichment

What is waterfall enrichment? Running your data through multiple providers sequentially, using the next provider only when the previous one fails to find a match.
LeadMagic is designed for waterfall workflows. We’re consistently rated the #1 data provider in Clay for:
  • Email validation accuracy
  • Email finding match rates
  • Mobile number accuracy
  • Response speed

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Why LeadMagic Wins in Waterfalls

1

Speed

At under 200ms average response time, LeadMagic doesn’t slow down your waterfall. Other providers can take 2-5 seconds per request.
2

No False Positives

We return not_found instead of guessing. This means downstream providers get a fair shot, and you don’t waste credits on bad data.
3

Real-Time Validation

Every email we return is validated at request time. No need for a separate validation step.
4

Transparent Pricing

Simple credit costs make ROI calculations easy. No hidden fees or per-seat charges.

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Ready to Switch?

Start Free Trial

Get free credits and test our API against your current provider.

Talk to Sales

Need help with migration? Our team can help you transition smoothly.

Compare Providers

Detailed feature-by-feature comparison

Integrations

Works with Clay, Instantly, Zapier, and more

Pricing

See our simple credit-based pricing