RocketReach is a veteran in the contact data space, boasting a massive database of over 700 million profiles across industries worldwide. The platform provides a Chrome extension for LinkedIn lookups, bulk search capabilities, and API access. Pricing starts at $27/month for 70 lookups on the Essentials plan, scaling to $175/month for 500 lookups on the Ultimate plan. While RocketReach claims 98% accuracy, G2 reviewers tell a different story — bounce rates of 10–30% are commonly reported, along with outdated contact information for people who have changed roles or companies. Auto-renewal is enabled by default on all plans, and multiple G2 reviews cite difficulty canceling subscriptions or getting refunds.
LeadMagic takes a fundamentally different approach by verifying every email and phone number in real time at the moment of request. Instead of relying on a historical database that may contain stale records, LeadMagic performs live SMTP checks to confirm that each email is currently deliverable. This results in 97%+ accuracy that holds up in actual outreach campaigns. For teams using Clay or other modern outbound platforms, LeadMagic provides a native integration that makes it the preferred enrichment layer for waterfall workflows. The pay-per-result model means you only pay for verified results, and credits roll over on Essential plans and above — no monthly resets, no wasted spend.
Feature Comparison
The core difference between RocketReach and LeadMagic comes down to database-first versus verification-first approaches. RocketReach's 700M+ profile database gives it broad coverage, but that breadth comes at the cost of freshness — many records are months or years old. LeadMagic's real-time verification approach sacrifices some breadth for dramatically better accuracy, ensuring that every result you pay for is actually deliverable today. RocketReach's per-lookup cost is notably high on lower tiers ($0.35–0.39 per lookup), and credits reset monthly. LeadMagic's pay-per-result model with credit rollover provides better unit economics, especially for teams with variable prospecting volumes.
Pricing
RocketReach uses a tiered monthly subscription model. Essentials starts at $27/month for 70 lookups ($0.39/lookup). Pro costs $69/month for 200 lookups ($0.35/lookup). Ultimate is $175/month for 500 lookups (~$0.35/lookup). Annual billing is heavily encouraged, and auto-renewal is on by default. Credits reset at the end of every billing cycle — if you don't use them, they're gone. Multiple G2 reviewers report difficulty canceling and unexpected renewal charges.
LeadMagic offers a pay-per-result model with plans starting at $59.99/mo (2,500 credits). You're only charged when a verified email or mobile number is delivered — no charge for lookups that don't return results. Credits roll over on Essential plans and above, there are no annual contracts, and mobile numbers are included at no extra cost. For teams doing 200+ lookups per month, LeadMagic delivers significantly better per-result value with the added security of credit rollover.