Lusha has built strong brand recognition as a B2B prospecting tool, particularly known for its Chrome extension that overlays contact data on LinkedIn profiles. With plans starting from a free tier (40 credits/month) up to Premium at $299.95/month, Lusha positions itself as an accessible entry point for sales teams that want immediate contact data without a complex setup. The platform offers both email and phone data through its extension, with native CRM connectors for Salesforce and HubSpot. Where Lusha struggles is in accuracy and pricing transparency at scale. Email accuracy hovers around 80%, meaning one in five emails may bounce — a significant problem for teams running high-volume cold outreach where bounces damage sender reputation. Phone numbers cost 5 credits each, effectively reducing your usable allocation. And plans marketed with "unlimited" searches are capped in practice at 2,000-5,000 lookups depending on tier.
LeadMagic addresses every limitation that causes teams to outgrow Lusha. With 97% email accuracy from real-time SMTP verification, LeadMagic ensures that nearly every email you send actually reaches a real inbox. Mobile numbers are included at standard credit rates — no 5x multiplier eating through your allocation. There are no per-seat fees, so a team of twenty uses the same plan as a team of one. Credits roll over on Essential+ plans, eliminating the monthly use-it-or-lose-it pressure. And API access is available from day one on every plan, not gated behind premium tiers. For teams that have outgrown the "quick LinkedIn lookup" phase and need reliable data infrastructure for scaled outbound, LeadMagic provides the accuracy, flexibility, and transparent pricing that Lusha's model can't match.
Feature Comparison
The core difference between Lusha and LeadMagic comes down to what each platform is optimized for. Lusha is designed for individual reps doing manual LinkedIn prospecting — its Chrome extension is its primary value proposition, and the per-seat pricing model reflects that individual-user focus. LeadMagic is designed for teams doing scalable data enrichment — its API and native Clay integration are the primary interfaces, and the no-per-seat pricing reflects a team-first philosophy. In raw data quality, the gap is substantial: LeadMagic's 97% email accuracy versus Lusha's approximately 80% means the difference between a clean campaign and one plagued by bounces. LeadMagic also includes mobile numbers at standard credit rates while Lusha charges 5 credits per phone number, making multi-channel outreach significantly more expensive on Lusha's platform.
Pricing
Lusha's pricing follows a traditional SaaS per-seat model: Free (40 credits/month), Starter at $37.45/user/month, Pro at $52.45/user/month, and Premium at $299.95/user/month. Each additional team member multiplies the cost. A five-person team on the Pro plan costs $262.25/month, and those credits reset at the end of each billing cycle. Phone numbers consume 5 credits each, so a team splitting their allocation between emails and phones burns through credits quickly. API access is reserved for higher-tier plans, creating an additional barrier for teams that want to automate their enrichment workflows.
LeadMagic eliminates the per-seat multiplier entirely. Plans start at $59.99/mo (2,500 credits) for your entire team, with no additional cost per user. Credits roll over on Essential+ plans — if you have a slow prospecting month, your credits carry forward. Mobile numbers draw from the same credit pool at standard rates, not at a 5x premium. API access is included on every plan from day one, enabling teams to build custom enrichment workflows without upgrading to enterprise pricing. For a five-person team, LeadMagic costs a fraction of Lusha while delivering higher accuracy and more data types per credit.