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POST
/
v1
/
companies
/
competitors-search
Competitors Search
curl --request POST \
  --url https://api.leadmagic.io/v1/companies/competitors-search \
  --header 'Content-Type: application/json' \
  --header 'X-API-Key: <api-key>' \
  --data '
{
  "company_domain": "leadmagic.io",
  "company_url": "leadmagichq",
  "company_name": "LeadMagic"
}
'
{
  "competitors": [
    {
      "name": "LeadMagic",
      "shortDescription": "LeadMagic is a company that develops a conversation intelligence platform for B2B sales teams. ",
      "founded_year": "2015",
      "companyType": "private",
      "hq": "San Francisco, US",
      "employeesCount": 1504,
      "valuation": 7250000000,
      "tags": [
        {
          "name": "Technology",
          "slug": "technology",
          "primary": true
        }
      ],
      "twitter_followers": 7611,
      "growth": 1,
      "non_hq_locations": [
        "Dublin, IE",
        "Ramat Gan, IL",
        "Atlanta, US",
        "Chicago, US"
      ],
      "more_locations": false,
      "financial_metrics": {
        "currency_code": "USD",
        "period": "Y, 2020",
        "revenue": 37500000,
        "cost_of_goods_sold": null,
        "gross_profit": null,
        "net_income": null
      },
      "operating_metrics": [
        {
          "period": "Dec, 2019",
          "value": "700.0",
          "definition": "Enterprise Customers",
          "operating_metric_group": "Customers",
          "currency_code": null
        }
      ],
      "funding_metrics": {
        "date": "about 3 years",
        "latest": 250000000,
        "currency_code": "USD",
        "total": 581000000
      },
      "twitterEngagement": {
        "handle": "leadmagichq",
        "analytics": [
          {
            "collectedAt": "2023-07-12T00:00:00",
            "tweets": 6384,
            "following": 1854,
            "followers": 7611,
            "tweetsForPeriod": 0,
            "avgTweetsPerDay": 0,
            "avgRetweetsPerTweet": 0,
            "avgLikesPerTweet": 0,
            "tweetsPercentageEngagementForPeriod": 0
          }
        ]
      }
    }
  ]
}

​
Find Competitors

Find competitors of a company by analyzing market position and industry data. Essential for competitive intelligence and market research.

​
Endpoint Details

MetricValue
Cost5 credits per search
No ResultsFREE if no competitors found
Returns a comprehensive list of competitors with their company profiles.

​
Quick Example

curl -X POST 'https://api.leadmagic.io/v1/companies/competitors-search' \
  -H 'X-API-Key: YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{"company_domain": "salesforce.com"}'

​
Request Parameters

​
company_domain
string
Company website domain (most accurate).
​
company_url
string
Company profile URL.
​
company_name
string
Company name.
You must provide at least one identifier: company_domain, company_url, or company_name.

​
Response

​
company_name
string
required
The company you searched for
​
competitors
array
required
Array of competitor companies
​
credits_consumed
number
required
Credits used (5 if found, 0 if not)
​
message
string
required
Human-readable status message

​
Competitor Object

FieldTypeDescription
namestringCompetitor company name
domainstringCompetitor website domain
profile_urlstringCompetitor profile URL
industrystringIndustry
employee_countintegerEmployee count
descriptionstringCompany description

​
Example Response

{
  "company_name": "Salesforce",
  "competitors": [
    {
      "name": "HubSpot",
      "domain": "hubspot.com",
      "profile_url": "linkedin.com/company/hubspot",
      "industry": "Software",
      "employee_count": 7000,
      "description": "CRM and marketing platform..."
    },
    {
      "name": "Zoho",
      "domain": "zoho.com",
      "profile_url": "linkedin.com/company/zoho",
      "industry": "Software",
      "employee_count": 12000
    }
  ],
  "credits_consumed": 5,
  "message": "Competitors found."
}

​
Success Messages

MessageMeaningCost
Competitors found.Competitor list returned5 credits
No competitors found for this company.No competitor data availableFREE

​
Best Practices

Target competitor customers with tailored messaging about switching.
Use competitor employee counts to estimate total addressable market.
Find key contacts at competitors to understand their go-to-market strategy.

​
Use Cases

Competitive Intelligence

Understand the competitive landscape for target accounts.

Displacement Campaigns

Identify competitor customers for targeted outreach.

Market Analysis

Analyze market players and their positioning.

Sales Battlecards

Build competitive battlecards with accurate data.

Authorizations

​
X-API-Key
string
header
required

Your LeadMagic API key. Header name is case-insensitive (X-API-Key, X-API-KEY, x-api-key all work).

Body

application/json
​
company_domain
string

Company website domain

Example:

"leadmagic.io"

​
company_url
string

Company profile URL or identifier (optional)

Example:

"leadmagichq"

​
company_name
string

Company name

Example:

"LeadMagic"

Response

Successful response with competitors details

​
competitors
object[]