Wiza has carved out a niche as a LinkedIn data extraction tool, letting sales reps export contact information directly from LinkedIn Sales Navigator searches. The Chrome extension approach appeals to reps who live inside LinkedIn and want a one-click way to build prospect lists without switching between tools. Wiza offers tiered pricing starting with a free plan (20 emails/month) up to Team plans at $449/month, with per-seat pricing across all paid tiers. The core limitation is its dependency on LinkedIn Sales Navigator — without that separate subscription ($99+/month per user), Wiza simply doesn't work. Credits reset every billing cycle, bulk exports are capped at 2,500 per month on annual plans, and phone numbers require the $199/user/month Email+Phone plan. For teams that prospect exclusively through LinkedIn, Wiza offers workflow convenience, but the total cost of ownership escalates quickly as headcount grows.
LeadMagic takes a fundamentally different approach to B2B data enrichment. Rather than depending on a single platform like LinkedIn, LeadMagic performs real-time SMTP verification to deliver 97%+ email accuracy alongside direct-dial mobile numbers — all without requiring a LinkedIn Sales Navigator subscription. There are no per-seat fees: whether you have 2 users or 200, the plan price stays the same. Credits roll over on Essential plans and above, eliminating the use-it-or-lose-it pressure that Wiza's monthly resets create. LeadMagic's native Clay integration makes it the preferred enrichment layer for teams building waterfall workflows, and the API-first design means it slots into any tech stack — not just LinkedIn.
Feature Comparison
The fundamental architectural difference between Wiza and LeadMagic shapes every aspect of the comparison. Wiza is a LinkedIn extraction layer — it pulls data that LinkedIn already has and attempts to find emails through pattern matching. LeadMagic is a real-time verification engine that checks every email against live SMTP servers, regardless of where the input data comes from. This means LeadMagic's 97% accuracy doesn't degrade based on how current someone's LinkedIn profile is, while Wiza's results are only as good as the underlying LinkedIn data. Mobile numbers highlight this gap further: LeadMagic includes direct-dial numbers on every lookup, while Wiza gates phone data behind the $199/user/month tier. The per-seat pricing model is another structural disadvantage for Wiza — a 10-person team pays 10x the individual rate, whereas LeadMagic charges the same flat rate regardless of team size.
Pricing
Wiza's pricing model combines per-seat costs with monthly credit resets. The free plan offers just 20 emails per month — enough for a brief trial but impractical for real prospecting. The Starter plan costs $49/user/month, the Email plan $99/user/month with 500 email credits, and the Email+Phone plan $199/user/month. Team plans start at $449/month. Annual plans unlock a bulk export cap of 2,500 contacts per month. The hidden cost is LinkedIn Sales Navigator, which Wiza requires to operate. At $99+/user/month for Sales Navigator plus $99-199/user/month for Wiza, a single rep's total monthly cost ranges from $198 to $298. A five-person sales team on Email+Phone plans pays over $1,490/month between Wiza and Sales Navigator combined.
LeadMagic eliminates these compounding costs entirely. Plans start at $59.99/month (2,500 credits) with no per-seat fees, no Sales Navigator dependency, and no separate charge for mobile numbers. Credits roll over on Essential plans and above, so slower months don't mean wasted budget. The pay-per-result model ensures you only pay for data that's actually found and verified. For the same five-person team scenario, LeadMagic costs a fraction of Wiza's total — with higher accuracy, mobile numbers included, and zero platform dependencies.