Access to the LeadMagic data through the API and Segment integration has been the biggest game-changer. Now we can use LeadMagic for any data use case — simple reporting, deep analysis, process automation, or even machine learning/prediction.
Identify website visitors. The data is accurate. The notification comes through very quickly so I can strike while the iron is hot. Get contact details and know which companies are looking at your services. We invest a decent amount to get people to our website. They don't always submit the form or engage with one of our lead magnets. Knowing which companies are visiting the site really helps with our account-based sales and marketing strategy. It's really effective.
You only pay for what you use - no monthly subscription! Lead Magic shows me the company that has visited my website AND the individual (with their contact details!) and it happens in real-time. This allows us to very accurately and economically retarget them through our advertising.